Media and Hype.

Something I've just begun noticing is the media creating a certain amount of hype among consumers through their articles. It seems that every car, video game, movie, or other product that gets enough attention from the media does well. It doesn't even have to be all that great of a product, it just has to receive a large amount of press space. And I've begun to question, is the media getting paid to write articles with positive 'first looks' and 'previews?'. Or are companies merely showing the media their products at various tradeshows, hoping that they will receive some kind of attention? This would make sense, as most of the 'little companies' with big ideas rarely get their products written about as much as the 'big monopolies'. Hence they will not sell as much product and have a difficult time entering into the market. Just a little question I had, maybe I'll find and answer, maybe i won't.