Hydrogen Powered Fuel Cell.

This Sunday in the "Star Tribune" there was an article in the auto section. It was a 'review' for Honda's new (and the first) Hydrogen Powered Fuel Cell car (water instead of gas? the article didn't even explain the basics behind the system. Merely an unhelpful photograph). It went on to explain how there were only 3 cars currently in existence, and the high price of the new Fuel Cell made it relatively expensive to produce---- more than the $600 per month Honda would be charging. This made me begin to think; is this merely another Gimic from auto companies? A way to boost their image in consumers eyes? Make us believe they were eco-friendly when it wasn't really true? Or was this actually a car that will end up on a conveyor belt right next to honda's other automobiles? Due to the high production costs, and the fact that Honda will be losing money with each car sold, I find the later option to be highly unrealistic. I am really beginning to distrust corporations---I beginning to see from all the angles. I guess it's just a part of growing up.